Client: Anatom, AMG Group
Date: 26th July 2018
Job Type: Anatom Magazine Ad Photoshoot
Location: Loch Lomond and the Trossachs, Scotland
During the mad heatwave we got in Scotland this summer, a team from AMG Group and myself went out for a days photography shoot. The main purpose of this shoot was to create an A4 ad for the Outdoor Enthusiast magazine, promoting Anatom’s 2018 Footwear collection. The slogan for the campaign was ‘When we say waterproof we mean it’, so the plan was to feature some sort of water feature in the image. From Glasgow, we decided to drive an hour north to the Falls of Falloch, located just up from Loch Lomond. Since the waterfall can be accessed just off from the main road, it tends to accumulate a crowd. However, thanks to our early start, the location was empty for the first half hour. When I’m taking photos in the outdoors, I find that less people means less can go wrong. A quiet location also means there is more space to concentrate and experiment with different angles and compositions (also saves time in Photoshop editing people out of the image). When on shoot, it is sometimes difficult to know in the moment what images work and what don’t. To combat this issue, I try and shoot as many different angles and compositions as time allows. This means that there is plenty of different angles to choose from in post-production and reduces the probability of a mistake. Pleased with the final result and great job on the graphics by Euan Stewart from AMG Group.
The rest of the day was spent shooting images of the various footwear. Further upstream from the waterfall, we found a quiet spot to concentrate on the shoot. Around midday during summer, the sunlight can be very difficult to work with, creating harsh contrast in images. Areas like a river gorge which remain in shadow most of the day, create softer light which is easier to work with. Here is an example of the difference between soft and harsh light.
To wrap up the day, we took a quick detour to the Devil’s pulpit. In the 2 years since I last visited the pulpit, its spike in popularity wouldn’t have looked out of place at Disneyland. Its positive to see so many folk getting outdoors but I think the surrounding area is now taking a toll. If anyone is in the area and wants a quieter spot for a walk, ‘The Whangie’ is a great one just down the road. After about an hour of photographing the boots beside the river, we finished up for the day and went home.